Amazon prices are usually cheaper than buying things in store right? Image going to stores, seeing things that you want, and buying them on your phone right then with no typing and no searching.

This is essentially a updated barcode scanner with visual amazon search integrated.

The app can recognize tens of millions of products in a live camera view with seamless transitions between product packaging and barcodes.

Within the live view, the app overlays pricing, availability, reviews, media content and other information directly over the item. Instantly view reviews and product ratings, and purchase the item with ease.

“This is our first step towards integrating product search technology with augmented reality. The integration of a live camera display, graphical overlays, and visual recognition technology creates a seamless experience for a customer looking to discover information about objects in their physical surroundings.” – Bill Stasior, president of A9.com

The app currently is only available for iOS and in the U.S.